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Your business can post on social media all day every day, but if nobody connects with your content, what’s the point? You need to tell your story, and it needs to have a pulse. Donald Miller, author of Building a StoryBrand says, “In every line of copy we write, we’re either serving the customer’s…

It’s not about you. Let me rephrase that. Your audience cares less about you than you think. In fact, they’re only focused on finding a solution to their problem. This is why you need to throw out all of the jargon-y advice being touted by marketing gurus and get back to the basics of…